Customer Loyalty: the Holy Grail of Great Customer Xperience
A well-designed loyalty strategy gives brands the power to identify, differentiate and engage their customers and best prospects with increasingly relevant experiences and evolve them into enduring brand advocates.
Loyalty programs require an insight driven, branded investment strategy that deepens and broadens customer relationships, utilizing both rational and emotional levers to motivate a continuing series of incremental profit-enhancing customer behaviors and experiences to maximize ROI.
When it comes to the analysis and design of best in class Customer Loyalty programs we recognize the need for highly specialized and innovative thinking. It is for that reason that we are pleased to partner with some of the best minds in the business: east|west marketing group. Their extensive, multi-vertical loyalty expertise is unencumbered by any proprietary technology platform and, like the Customer Xperience Company, maintains an an agnostic view regarding technology, always seeking the most effective path to aligning strategy and technology to maximize value for clients.
Through this strategic partnership we are able to offer a complete range of strategic and operational loyalty services - customer segmentation, loyalty experience design, program design, implementation and management, program auditing, financial modeling, platform and technology assessment, digital and direct marketing loyalty communications as well as award-winning creative services.